Designed as images for an ABC’s children’s book, each letter is illustrated to reflect full immersion in the action of the main character, Blue. The playful use of dimension, watercolor, and bold, hand-drawn san serif lettering creates a simplistic unity throughout the series.  Additionally, the shifting outfits in Blue’s wardrobe serve to further add interest and personality as he sets forth in this world to participate in each task while wearing his favorite color-blue!
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