A special/seasonal feature, this “Outta Line” Rogue beer can design is inspired by the Russian Constructivism movement, clearly visible by the presence of the iconic red triangle and white circle in homage to El Lissitzky’s “Beat the Whites With the Red Wedge”. The abstraction and asymmetrical layout of the front image presents viewers with an intriguing sense of motion, as the shapes continuously lead the eye back to the center. Though the front image is abstract, it could be interpreted as a railway sign beside a train track reaching out into the distance. This supports the concept of stepping out of bounds and daring to venture into the unknown. This is incredibly appropriate as it reflects Rogue’s brand, which is dedicated to the concept of their slogan: “Dare, Dream, Risk.”
